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In 2024, the strategy of China's automobile industry going to sea is particularly critical, especially focusing on the latest developments of export business. According to the latest statistics of China Automobile Industry Association:
From January to June, 2.793 million vehicles were exported, up 30.5% year-on-year. The export of passenger cars was 2.339 million, a year-on-year increase of 31.5%; 454,000 commercial vehicles were exported, a year-on-year increase of 25.7%.
In 2023, China exported 480,000 pure electric passenger cars to the European Union, accounting for 45.1% of China's total electric vehicle exports. In addition, Australia, Southeast Asia and Brazil have also become important destinations for new energy vehicles in China, and the global market map is becoming clearer and clearer.
In 2024, China's automobile exports encountered multiple challenges, and the journey of globalization faced an unprecedented test.
● The European Commission decided to impose temporary countervailing duties on electric vehicles imported from China.
● Brazil's import tax on electric vehicles has been reduced to zero. In order to protect the domestic automobile industry, Brazil decided to resume taxation from this year.
● Canada is also studying the tariff policy for electric vehicles in China. China automobile will soon bid farewell to the "barbaric growth" trend when it goes to sea, and it will change from "easy mode" to "difficult mode" when it enters the market of developed countries.
In the past, most of China's car companies exported domestic cars directly overseas. This export model was relatively rudimentary, and the export quantity was not an absolute standard to measure a country's export level. If China car companies want to explore a broader overseas market, it is an inevitable key step to set up production bases overseas.
Facing the increasingly demanding EU market, China car companies are already at an important node to switch to a new channel and explore alternatives to going to sea.
